| "CHRONICLE OF AN EXEMPLARY EFFORT" |

Towards 1891, tie ones by bows of consanguinity, coincident in a common and clarividente vision of which there was to be the future of the country, to inverse of many contemporary young people his misled by inertia in the bureaucratic routine, Don Carlos and Don Jose Lagomarsino united their activity of initiative tending to an independence of which strong of optimism and revigorizados of faith, sentíanse widely able. Don Jose came from beyond the seas; Don Carlos was born in our Buenos Aires. Fighting to arm divided with the adverse, often risky luck but tesonera and honestly, they worked spirited until consolidating the capitals whereupon settling down. The dynamism, the method and the intelligence of the Lagomarsino gentlemen gave their fruits soon. Consecutive apparently prosperous days seemed to affirm the certainty of a shining future for the businesses in general.

But the luctuosas hours arrived from the revolution. Feeling to move his argentinidad in the young and generous heart, Don Carlos, mitrista of austere conviction, incorporated with his head to the idealistic legions of the Civic Union, it occupied with honor and sacrifice his position in the corner established in the corner of Talcahuano and Corrientes, defending watchtower of the Park, where, during four heroic days, it supported most intense of the attacks taken by the governmental forces commanded by colonels Capdevila and Calaza. Won by the type of the arms, but triumphant in the healthy civic moral reaction that caused, the revolution, demolishing the endeble architecture created by a fever of easy and cloudy businesses encouraged from above, brought as sequel a commercial stagnation and a disagreement of the activities, difficult to shake.

There was marasmo general. Inactive stock market, paralyzed quotations, unanimous enervamiento of all the energies, I close and liquidations to newspaper... It seemed for a moment that all the reserves of recovery whereupon the country could count to recover also wavered in liquidation. And that fué the season and circumstance in that both..de our industry Don Carlos and Don Jose Lagomarsino- tried the great adventure. Of an accidental conversation with Don Santino Arrezzi, expert worker in manufacture of hats for men, the acute perception of Don Jose and Don Carlos extracted the first idea of which there would be to be impulse of benefit for an industry ours that was born with its initiative. The others made their intelligence, its mighty activity, their prodigious capacity of organization fertile. With two thousand five hundred pesos to via of test the flaming industry settled. Qualified the premises reduced for the proportions to that soon it would have to arrive the company, - the manufacture of hats began. You want to know the value adventure that the company meant?

You read what To Galarce it says in its "Sketch of Buenos Aires, Capital of the Argentina Nation" - published few years before initiating the Lagomarsino gentlemen its industry - commenting the boldness of A. Manigot when settling with business for the sale of hats: "... what then it was audacious company, been had reserved carrying out to him it to a son of the own earth. This is honorable for Mr. Manigot and example that many we must imitate. The house does not have factory of hats nor is special in the branch of sombrería... What it is sold in the house comes to him directly to her from the outside... It has eight employees and its operating capital is calculated by which experts in 180.000 pesos consider themselves ". You judge...
For a cronista of the time, Mr. Manigot, who did not make but that he sold concerned hats, having $ 180,000 like capital, was everything an audacious one.

What to say then of the intrepidity of Don Jose and Don Carlos Lagomarsino, who just by 2,500 pesos of capital were ventured not to sell concerned hats, but to make national hats? "Pioneering" it has had our country that with more abundant means companies tried.